I'm a journalist and content marketing consultant who specializes in content strategy, UX, editorial content, and SEO.
Study: Google Update Decreases Search Result FAQs By 37%
Google’s recent updates neutered FAQ results in SERPs. We take a before and after look to see the effects of these changes
Rudeness in Hospitals Could Kill Patients -- Science of Us
A recent study paints a grim picture of what rudeness does to doctors' and nurses' performance.
Want to have a real impact on climate change? Time to become a ...
Millennials who care about the environment should put their money where their mouths are and stop eating meat
A New Kind of Emergency Preparedness - Pacific Standard
How hospitals are getting ready to face a rapidly changing climate.
Digital Marketing for Nonprofits: A Step-By-Step Guide
Digital marketing is an inescapable resource for any nonprofit that wants to optimize its growth. This guide walks you through how to build a marketing strategy from the ground up.
mHealth technologies: What to do with all of the data they generate?
How many lives could be saved if smartphones gave medical workers in remote Kenyan villages access to a suite of accurate, mobile diagnostic tools?
How to Know When You Need a Dedicated Paid Landing Page
The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs.
Study: How Blog Post Updates Affect Keyword Growth in 2022
The benefits of refreshing or rewriting old blog posts to breathe new life into a website are well-established and include more traffic, new backlinks, and improved keyword rankings.
Congressman Who Introduced National Parks Drilling Bill Got $250 ...
Congressman Who Introduced National Parks Drilling ...
What if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content Research
Competitive content research has many benefits for digital marketers who know how to steer clear of its pitfalls. Do you?
In this blog, Travis McKnight shows you how to prevent turning your brand into a cautionary tale.
The Untapped Power of Vulnerability & Transparency in Content Strategy
In marketing, transparency and vulnerability are unjustly stigmatized. The words conjure illusions of being frightened, imperfect, and powerless. And for companies that shove carefully curated personas in front of users, little is more terrifying than losing control of how people perceive the brand.
Why Trump's presidency could be an extinction-level event for some ...
Why Trump's presidency could be an extinction-level...
Your Guide to Choosing Content KPIs
To measure content marketing effectiveness and evaluate the ROI of your content campaigns, you should use simple, relevant, and useful Key Performance Indicators (KPIs). The ideal KPIs are content metrics that can measure performance over time and across all levels of the conversion funnel.
Can a New Video Format Save Netflix From Future ISP Shakedowns?
The tussle over costs associated with video streaming bandwidth is becoming ridiculous.
5 Game-Changing Mobile Health Devices | Mental Floss
Medical gadgets that used to seem like science fiction are becoming reality thanks to innovations in mobile health care.